Re: Requesting feedback on new logo
Posted: Mon Sep 27, 2021 5:53 pm
Safe your money nobody in their right mind chooses a pool by their logo its features and consistency that matterSteve Sokolowski wrote: ↑Mon Sep 27, 2021 8:41 amThe purpose of this rebranding is because Digital Silk, who we contracted to advise us on marketing, felt that we needed to create a distinct brand identity. They want to limit the number of advertised features to narrow the pool's focus on a specific message (although we will continue to add new features, just not focus the advertising on them.)
They felt that the existing logo is not distinctive enough. First, the orange is the bitcoin orange, which many other sites use, and none of them use the blue or magenta. Second, bitcoin is hardly the only coin anymore, and they don't want customers thinking we are limited to bitcoin mining or payouts. Third, the hash symbol is too generic and that's why they suggested the "P." Our font is also a Microsoft font that's included in Office; they want to create a unique font that will be recognizable as ours.